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When it comes to e-commerce platforms, there are few that are more robust than Magento. Due to its power and customizability, Magento is still the go-to e-commerce platform for retailers. This is especially true for enterprise stores. Magento is utilized by many enterprise sites such as American Express, Ford, Puma, Xerox, and more. In 2019, it was estimated that Magento accounted for 30% of the e-commerce market share . Using BuiltWith data , we can see that 1.04% of the top 1 million sites utilize the platform, and Magento’s share of the market grows to 1.77% in the top 10,000 sites. If you’re an SEO working in the e-commerce space, it’s going to be important to learn how to work with Magento. Fortunately, there are a lot of really good things that Magento does out of the box from an SEO perspective. However, there are definitely some considerations you’ll need to take into account with any Magento site. What is Magento SEO? Magento SEO is a set of SEO adjustments that are uni...

Should you always expect a traffic drop during a site/URL migration, even a temporary one? In case you didn't notice, Moz recently launched a shiny new SEO Q&A platform for all the world to see, explore, and use to learn about SEO. Originally launched as a private feature for Pro members many years ago, the Q&A was opened for public — and search engine — viewing back in 2011. In the years since, it grew to over 60,000 posts covering every SEO topic imaginable, and tens of millions of page views. For a long time, a significant portion of Moz's organic traffic came from the Q&A. Sadly, though, as often happens, over time the Q&A saw serious neglect. As a result: The platform accumulated a ton of technical debt , making it nearly impossible to update Pages loaded so slowly many users gave up entirely Spam became more and more common Moderation tools were outdated , and couldn't keep up For these reasons, two predictable things happened: ...

It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his team at Obility uses to create successful B2B SEO strategies.  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey there, Moz fans, and welcome to another edition of Whiteboard Friday. I'm Austin Peachey, SEO manager at Obility, a Portland-based B2B marketing agency.  Working for a B2B-focused agency, I know it can be hard to navigate the B2B marketing landscape. If you want to succeed in B2B SEO, you need to make sure you follow the proper steps. Today, I'm going to walk you through our roadmap for SEO success.  Data collection The first step on this road map is data collection. It's so important to have all the data you collect be clean and precise because it's going to help you make crucial decisions down the road. Three key pieces to that are tracking, filters, and...

With so much content online, search engines like Google are in overdrive trying to read it all and rank it properly. While keyword research and relevant content is still key, your authority on a subject matter is coming into question more and more. Users themselves have started to use queries that are longer form, in fact, 29.13% of keywords with 10,001+ monthly searches are made up of three or more words . With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. By providing umbrella-like content, pillar pages and topic clusters allow for easy categorization and clear indication of authority.  Sounds easy enough, right? Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process. What is a pillar page? A pillar page is a piece of long-form content, like a guide or a white paper, that will serve as the basis for topic clusters on a p...

What a treat to experience three days of deep learning at MozCon Virtual 2021 with some of the world’s most respected digital marketing professionals . While only one of the sessions was specifically focused on local business strategy, it’s my local SEO bias to see everything through that lens. I took pages of notes of tips that I know will have tremendous applicability for local business owners and their marketing partners. The MozCon 2021 video bundle is now on sale for anyone who couldn’t make it to the conference, and today I’d like to give you a taste of what you stand to learn from some of the most relevant and exciting presentations, which you can put to work for the local businesses you’re promoting. Get the MozCon Virtual 2021 Video Bundle! 1. Studies begin to surface Google Posts strategies Google Posts have existed for about five years, but it’s only recently that we’ve started to see studies done that identify winning tactics utilizing them. Joy Hawkins was our one str...